A New Era for BMW: Pininfarina Gran Lusso Coupe

When BMW unveiled the Pininfarina Gran Lusso Coupe at the Villa d’Este Concours, it represented a change in direction for both the famed Italian design house and the German automaker. For Pininfarina, this could be the start of a beautiful friendship, especially in light of the decision of the firm’s long-time client Ferrari to go with an in-house design for its LaFerrari supercar.
And while BMW has done show cars with Italian carrozzerias in the past, most notably with ItalDesign and Bertone, it hadn’t reach…

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