French Revelation

About a year ago, a Grey Goose TV commercial debuted that recounted the vodka brand’s early beginnings. It depicted various ways in which the French pushed back against François Thibault, the brand’s founder, when the Cognac cellar master announced that he was planning to produce a high-quality vodka in the Cognac region of France. The commercial even included a scene featuring an angry mob of French citizens marching through a wheat field under an ominous sky, waving French flags and signs that read “Vodka no…

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