Hermès Launches Necktie Smartphone App

Hermès has launched Tie Break, an informative and whimsical mobile app that uses a playful mix of video games, funny phrases, comics, and videos with young actors to tell the story behind the brand’s famous silk neckties.

Available on Apple and Android smartphones, the app comes as a sequel to Silk Knots, the brand’s first app, which was introduced last year and demonstrates creative ways to tie Hermès’s iconic silk scarves. Tie Break, which will be updated every season with the latest collections, similarl…

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