Morocco’s Storied La Mamounia Hotel Welcomes a New Prada Boutique

Prada has opened its first boutique in Marrakech, within the historic hotel La Mamounia near the ramparts of the old city. The legendary address has been patronized by celebrities and politicians—it was a favorite of Winston Churchill—since it opened in 1923 and seems a natural fit for the exclusive Italian luxury fashion house. “La Mamounia and Prada share a very deep historical background, and the name of the two brands are a source of fascination, thanks to their discretion and grace,” says Denys Courtier, …

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