Parmigiani and Bugatti Debut the Bugatti Mythe Wristwatch

In 2004, the Swiss watchmaker Parmigiani Fleurier inaugurated its partnership with the supercar manufacturer Bugatti by introducing the Bugatti Type 370, an avant-garde wristwatch with a horizontally oriented movement. In celebration of this decade-long relationship, Parmigiani has created three new limited-edition variations of that original watch, the first of which, the Bugatti Mythe, debuted recently.

Like the previous entries in the series, the movement powering the Mythe is horizontally oriented, with…

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