As the former vice president of marketing for Sotheby’s, Lynn Raynault developed and implemented the marketing and branding strategies for all of the storied house’s auctions in North America. Now the vice president of global marketing for Wealth-X, a leading international research firm providing intelligence on ultrahigh-net-worth individuals, she brings her rich experience across multiple asset categories to bear in identifying trends in the fast-paced marketplace. She shares some of her most recent observat…