Zegna’s Made-to-Measure Suits Get More Personal

Ermenegildo Zegna will provide 100 cuts of its superfine wool, long-wearing Trofeo wool, or high-performance, wrinkle-resistant wool blend that can be woven with the buyer’s name or a message of his choice into a suit. To execute these special orders, Zegna will stop the looms in its factory in Biella, Italy—which produces more than 2 million meters of material annually—to weave each custom order. The labor is reflected in the nearly $10,000 price tag for a suit and the 3- to 4-month lead time.
Zegna’s new Pe…

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